An eye with the words tick tock in big letters covering it. It is bordered by markers to make it look like the face of a clock.

Moorfields Eye Charity is excited to launch a campaign about the importance of research and innovation in helping people with sight loss.

Titled tick tock’, it highlights how frequently people are starting to lose their eye sight in the UK. This is a widespread issue which could affect people close to us - friends, family or colleagues.

Working with creative agency, Red Stone, we have developed this campaign which resonates with people of all ages. 

It is being shown on posters and escalator panels at Old Street tube station, radio networks and Spotify until mid-November, as well as on social media channels.

More than two million people are estimated to be living with sight loss in the UK, and it is predicted that by 2050 the number of people with sight loss in the UK will double to over four million.

Every six minutes

someone in the UK starts to lose their sight

As a leading eye health charity in the UK dedicated to the funding of research and innovation, we support Moorfields Eye Hospital and the UCL Institute of Ophthalmology investing in the breakthroughs which are speeding up diagnoses and bringing new treatments to patients.

Poster on the platform at Old Street tube station

And as a partner in Oriel, the new world-leading eye centre opening in St Pancras in 2027 and being made possible by philanthropy, we’re helping to bring new discoveries quicker than ever before to patients in the UK and globally.

Escalator panels at Old Street tube station

Tick Tock radio advertisement

This is an opportunity for Moorfields Eye Charity to spread the word to many more people that sight loss could happen to anyone, and the more we can do to support world-leading researchers and innovators at Moorfields and UCL, this will transform the lives of people with sight loss.”

Robert Dufton, chief executive, Moorfields Eye Charity

Thanks to our supporters who are enabling us to invest in the groundbreaking work at Moorfields and UCL.

We want to make more people aware of the impact of research and innovation and how it can help save people’s sight.