a bowl of cookies on a wooden table

We use cookies on our website, like many others, to improve your experience and understand how people use the site. Find out more here about what cookies are, how they work, and how to switch cookies off in your browser if you wish to.

A cookie is a small file of letters and numbers which is put on your computer and/​or mobile device when you access a website. They provide us with information about how our website is used. 

How do cookies work?

A cookie often contains a unique identifier which can be used to recognise your device. 

We use cookies to distinguish you from other users of the website helping us to provide you with a good experience when you browse our website and allowing us to improve our site. For example, they will tell us whether you have visited our site before or whether you are a new visitor.

We do not use cookies to:

  • Collect any personally identifiable information
  • Collect any sensitive information
  • Pass personally identifiable data to third parties

Different types of cookies

There are two broad types of cookies - first party cookies’ and third party cookies’. First party cookies are cookies served directly by our website to your device and are often used to recognise your device when it revisits that site and to remember your preferences as you browse the site.

A visit to a page on our website may generate the following types of first party cookies:

  • Strictly necessary cookies: These cookies are required for the site to work
  • Functional cookies: These cookies make the site work well and do things such as remembering preferences such as search settings.

Third party cookies

Our website includes functionality provided by third parties (detailed below).

Third party cookies are used by a service provider we have chosen to use on our website and can be used by the service provider to recognise your computer when you visit other web sites. Third party cookies are most commonly used for website analytics or advertising purposes.

What are performance cookies?

Learn more

These measure website performance such as how many times you have visited our website, how long you spend on the website, what pages you look at etc. This helps us to continuously improve our website. We do not use the analytics tool to track or to collect personally identifiable information of visitors. We use: Google Analytics and Google Tag Manager.

What are advertising cookies?

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These are used to target and track performance of our online advertising, making sure it is cost effective.

Neither us, advertisers nor our advertising partners can gain personally identifiable information from these cookies. You can opt-out of almost all advertising cookies at youronlinechoices.com. Opting out of advertising cookies will not mean you won’t see adverts, just that they won’t be tailored to you any longer.

We use sharing buttons on our site so you can easily Like’ or share our content on Facebook, Twitter, LinkedIn etc. Cookies are set by Facebook, Twitter, LinkedIn and YouTube.

Disabling these cookies will likely break the functions offered by third parties.

Managing cookies

You can choose whether to accept cookies. You can easily control and disable cookies through your browser settings. Learn how to remove cookies set on your device.

If you disable all cookies, you will lose some features and functionality on our site.

For full details on our approach to data privacy, please refer to our privacy policy 

If you have any further questions about the use of cookies on our website, please contact us

Email moorfields.eyecharity@nhs.net

Telephone 020 7566 2565