Eye to Eye campaign on the tube
22 April 2024
Moorfields Eye Charity has launched a campaign on the tube to raise awareness for our Eye to Eye annual fundraising walk.
Eye to Eye 2024 takes place on Sunday 23 June and will be celebrating its 10th anniversary, raising over £900,000 for Moorfields over the years.
The Eye to Eye campaign was designed with Rob Summerfield, with the aim to create awareness of our fundraising walk amongst Moorfields patients and our local community.
Ultimately, we want to encourage people to sign up and fundraise for Moorfields Eye Charity.
Currently, the campaign is being shown on posters on the tube platform and escalators at Old Street station. There is also a digital screen with an animation at the tube ticket office.
Eye to Eye 2024 will be our biggest and best yet. As part of our 10-year celebrations, we are hosting a street party with street food, kids activities and live music at the start and finish point for the walk.
It will be family-friendly with the option of 1, 5 and 15-mile routes that explore London and kids under 16 walk free!
Thanks to our supporters who are enabling us to invest in the groundbreaking work at Moorfields and UCL.
